How to Generate Sales With Welcome Emails

Email marketing is alive and thriving more than ever. 80% of marketing professionals name email as the top driving factor of customer acquisition and customer retention. And it’s got a great ROI: For every $1 spent on email, you can expect an average of $38 in return.

It doesn’t matter if you’re growing your first email list from scratch or adding new subscribers to your existing list, you need be sending out welcome emails.  

At their simplest, welcome emails confirm that a new subscriber was added to your list.

If you’re only using this message for that purpose, you’re missing out on a huge opportunity to make money. Compared to other promotional emails, welcome messages generate an average of 320% more revenue.

Furthermore, customers who buy products from email campaigns spend 138% more than customers who haven’t subscribed to your list.

Stop missing out on your opportunity to make money with welcome emails. This article will tell what you need to do to drive sales directly with these campaigns.

Use a double opt-in strategy

Lots of businesses use a single opt-in strategy. With this method, a new subscriber submits their email address and automatically gets added to your list. That’s it.

But there are a few problems with this method.

If you’re not using a double opt-in, it’s possible that customers think they signed up for your emails but actually didn’t. Maybe they misspelled their email address — they’ll never know.

On the flip side, a new subscriber could also sign up by mistake, thinking that they’re submitting the email address for another reason.

In this case, you’re going to be emailing people who don’t want to receive your promotional content, and not emailing the people who do want to receive it.

The double opt-in strategy eliminates these problems. That’s why the majority of welcome emails are double opt-in.

79% of welcome emails are double opt-in

Without a double opt-in strategy, you’ll also end up with fake email addresses and spam accounts on your list. This will throw off your metrics. A huge list of email subscribers won’t do you any good if they aren’t qualified leads who are ready to buy.

When you force new subscribers to confirm their subscription to your email list, it increases their lead score.

Sure, it’s an extra step, and you may lose some subscribers as a result. However, the people who follow through with the double opt-in genuinely want to receive your promotional content. As a result, it’s much more likely that they’re willing to spend money.

It’s also worth noting that double opt-in messages have higher unique open rates than single opt-in campaigns.

We already talked about the fact that welcome emails have higher open rates than other types of emails. By using a double opt-in strategy, you can increase those open rates even more.

Opening the email is the first step in subscribers completing the end-goal action: making a purchase.

Send welcome emails immediately

The timing of your welcome message is crucial. As soon as someone signs up, the welcome email needs to be sent.

Some companies wait and batch out all of their welcome emails for the week at the same time, but that’s not as effective. Here’s why: Your new subscriber was just on your website and signed up to receive your email content because of some benefit that you’re offering, so your brand is fresh on their mind.

Don’t miss out on this opportunity to make a sale. This new subscriber is definitely more likely to buy something if the message is sent in real-time.

Just look at transaction rates for real-time welcomes compared to batched emails.

real time emails get 10X results

Furthermore, real-time welcome emails have an 88% open rate compared to just 53% of bulk welcome emails.

Though 29% of people click on the CTA of welcome emails that are sent immediately, only 12% of subscribers click on CTAs that are sent in bulk welcomes.

If you’re not sending a welcome email within seconds of the person subscribing, you’re lowering the chances of that customer making a purchase.

Thank your new subscribers

By thanking your customers for signing up to receive promotional content from your company, it shows that you appreciate them. Here’s an example of this strategy used by Kate Spade.

kate spade thank you email

Saying thank you is just good manners. Even though they haven’t bought something yet, you can still thank them for having enough interest in your brand to subscribe to your email list.

Saying thank you can be more beneficial than you think. That’s why you need to nurture your leads with thank you pages. Take this same strategy and apply it to your welcome email.

Set a precedent for relevant content

Your welcome emails should be a good indication of what consumers can expect from you moving forward.

Tell your customers how often they’ll get emails from you, and what kind of messages they’ll be receiving. Make sure you follow through with that promise.

For example, if someone signs up for a monthly newsletter, don’t send them an email every day. That’s not what they asked for.

In fact, too many irrelevant emails from brands is the top reason why people unsubscribe from email lists.

top reasons consumers unsubscribe from email

The last thing you want to do is bother a new subscriber with too many messages. You just went through all of the trouble and effort to get them to sign up in the first place. All of that hard work goes out the window if they unsubscribe.

To learn more, here’s how to get more email subscribers without annoying your customers.

Start a drip campaign

Welcome emails should be the first message of a drip campaign, which is a series of emails that entice an action. Ultimately, you want your subscribers to buy.

Drip campaigns nurture your leads by sending them timely information. As soon as someone signs up, you can have them automatically entered into a drip cycle.

After the welcome email, they’ll receive subsequent emails spaced out over the coming weeks, or however you set it up.

Here’s an example path of what a drip campaign will look like:

example of an email drip campaign

The great part about a drip campaign is that the customer doesn’t need to buy something right away in order for the message to be effective.

While you definitely want to create an actionable drip campaign, it’s not the end of the world if that first message doesn’t result in a conversion. You can still plant the seed for a future purchase.

After all, this new subscriber just signed up to receive your emails. Depending on the circumstances, they may not be familiar with your brand, products, and services just yet. But as these subscribers continue to receive subsequent messages throughout the drip campaign, it will increase the chances that they’ll buy something down the road.

Provide valuable information

To get the most out of your email campaigns, you need to understand why people are signing up in the first place.

It’s a common misconception that people only join email lists to get a discount. While that’s definitely a motivating factor, there are other reasons why people sign up for promotional content from your brand. Your welcome letter needs to provide all of this to be most effective.

why people subscribe to email lists

As you can see, receiving a special offer or a gift ranked third on this list. The majority of people say they subscribe to newsletters to learn more about topics and stay up to date on new content. It’s still worth giving a discount to new subscribers, but it doesn’t necessarily have to be your top priority.

You can also keep them engaged by giving a new subscriber an added benefit that they wouldn’t have received if they didn’t sign up for emails. Talk about new or exclusive product releases. Give them an opportunity to create an account to benefit from a more personalized customer experience.

Offer an incentive to buy

Even though it isn’t first on the list of reasons, getting a gift or something in return is still one of the top three reasons why people sign up for emails. And, offering a discount is a great way to get people to sign up for emails in the first place.

Let’s look at an example from Freemans:

By signing up for emails, this welcome message gives the new subscriber 10% off of their purchase. In addition to providing a discount, this message thanks the new subscriber for signing up. It’s personalized with her name. It also gives a sense of inside information with phrases like, “Be the first to hear” and “Here’s all you need to know.” All of these tactics used in one message will definitely increase the chances that a customer will make a purchase.

Send personalized content

People don’t want to feel like they are just a number on your list, when in reality, that may actually be the case. If you’re sending out generic welcome emails with opening lines like “Dear Sir or Madam,” it’s not going to convey the personalized touch that you want to offer.

Start simple by personalizing the subject line.

personalized subject lines have higher open rates

Getting your new subscribers to open your message is half of the battle. Obviously, nobody is going to buy anything if the message goes unopened. Good news: personalized subject lines have higher open rates.

However, opening the message alone won’t automatically translate to a sale. You need people to engage with your messages as well. The best way to do this is by providing interactive content. For example, adding a video to your welcome email can increase clicks by 300%.

It’s also worth noting that 64% of people are more likely to buy something online after watching a video about a product. By combining engaging content with a personalized message, your welcome emails will have a greater chance of driving sales.

Encourage customer referrals

Welcome emails can be used to get even more people to subscribe to your list. In order to do this effectively, you need to implement a customer referral program that drives sales.

Give your new subscribers a reason to invite their friends and family to sign up as well. Take a look at how Blinq does this in their welcome email:

blinq referral email

This refer-a-friend program offers an incentive to the current subscriber as well as any new people who sign up. Both receive a $10 credit. The more people who join as a result of the referral, the more rewards the new subscriber gets. This will also increase their chances of buying.

Here’s something else to consider, if someone who gets referred by a new customer ends up signing up for emails as well, they’ll also receive the same welcome message. As a result, it will increase the chances that they’ll refer new customers too. This strategy encourages business growth without much work on your end.

Plus, consumers are four times more likely to buy something if they are referred by a friend.

Conclusion

Your company needs to prioritize its email marketing strategy. But you don’t need to wait months to encourage new subscribers to make a purchase. You should be trying to drive sales right away with your welcome emails.

  • Send welcome messages immediately.
  • Use a double opt-in strategy to increase opens and qualify your leads.
  • Let your welcome email serve as the first message of your drip campaigns.
  • Don’t forget to thank your new subscribers for signing up.
  • Give them what they’re looking for by providing valuable information, and tell them what to expect from you in the future.
  • Personalize your content and add other incentives to increase the chances that people will buy.
  • Use your welcome email as an opportunity to promote your customer referral program.

By applying these strategies to your welcome emails, you’ll be able to generate more sales from new subscribers.

How is your brand leveraging welcome messages to drive sales?

Eat Mindfully, Lose Weight for Good, and Increase Your Well-Being

We all have our preferences when it comes to food; but what we like doesn’t always vibe with what’s good for us.

 

Despite the immediate pleasure we get from them, pizzas, fast foods, sweets, and other indulgences end up crushing any hopes we have of losing weight and ditching the bloat.  Plus, they have a way of making us feel sluggish, drained, even unhappy and contribute directly to poor sleep patterns.

 

Like all primates, though, we use our vision to select food to eat.  The image of the items we choose activates a variety of physiological, emotional, and cognitive processes in our bodies – creating cravings that can be very difficult to ignore.  We’re only human, after all.

Introducing True Preferences: a mobile app that gets down to the science of food choices to help create a healthier you.  It’s your new personal nutritional guide that makes it easier than ever to understand which foods keep you from accomplishing your health goals.

 

Here’s how it works: your biofeedback is analyzed by determining micro-changes in blood flow circulation in your face, which are naturally caused by certain foods.  The result, in just seconds, is personalized recommendations on which foods to avoid for the next 2 hours.

 

This feedback gives you the tools you need to stabilize weight, control weight gain, and improve general well-being.  And thanks to our patented technology, it can all be done through your smartphone’s camera in these simple steps:

  1. Remove makeup & sunglasses, relax, and look at the displayed images on your screen;
  2. Our app then performs analysis of your skin color and emotional state;
  3. We show you which foods fail to compliment your specific nutritional well-being.

Leveraging technological concepts that date back to 2001, True Preferences is currently being steered to market by a dedicated 10-person team of physicians, business executives, and advisors.  Returns from early users have been impressive: “True Preferences keeps the guesswork out of what I should avoid. It’s the ideal stress-free tool to incorporate into my busy life of work and travel,” stated Salome Mindadze.

 

If you would like more information on True Preferences, just visit https://truepreferences.me/.  You’ll even have the option to submit your email and stay on top of app updates.  Team member Elizabeth Lataria is also reachable at elizabeth@facecontrol.biz.

 

 

Photos:  True Preferences

The post Eat Mindfully, Lose Weight for Good, and Increase Your Well-Being appeared first on KillerStartups.

5 Strategies For Business Growth Many People Forget

arrows-business-growthIn this age of constant market evolution and new technology, there is no such thing as a static business that is self-sustaining. The traditional approach of implementing stable and repeatable processes, so that your business can run itself, no longer works. Just ask former big brand companies, like Blockbuster, Kodak, Lehman Brothers, and Sears, what happened to them.

As a small business advisor, I always recommend that being “self-sustaining” requires taking frequent and aggressive measures to step out ahead of the pack, including yourself, before you start feeling the pain of change and new competitors around you. Specific measures that go beyond the traditional linear thinking include the following:

  1. Develop new products for your existing segment. Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. Competitors tend to focus on price and other variations to existing offerings. Too many businesses only think of new products when in crisis mode.

    For example, Facebook added WhatsApp as a cross-platform messaging and Voice over IP (VoIP) service to enhance the self-sustaining growth their social media platform before any downturn. WhatsApp alone now has a user base of over one and a half billion users.

  2. Introduce disruptive technologies to this domain. Rather than rely only on linear thinking, the best entrepreneurs are always looking to offer in parallel a more dramatic new alternative. Since these usually require a large investment, and more time, including customer education, they need to be started while your current business is still healthy.

    Apple did this with the introduction of the smartphone, which altered the value chain for computers, video, and software, which were already staples that they knew well. Richard Branson is doing it with Virgin Galactic space rides, without impacting his Virgin Airlines.

  3. Populating new domains to sustain your market. If your product is already unique, then new domains would include adding online to enhance store fronts, and alternatives for business to complement consumer offerings. These allow you to get new growth without fighting existing competitors. Defining new domains is even more powerful.

    Elon Musk is doing both of these, first by expanding his Tesla electric vehicle initiatives beyond cars, into self-driving taxis and trucks, and secondly by entering new domains of transportation with SpaceX and Hyperloop. He entertains no sense of a static business.

  4. Redefine your product to reach a new category. This strategy, often called breakaway positioning, has the intent of expanding your product opportunity into a previously unreachable category. It also has the advantage over competitors of retaining existing customers, while at the same time attracting new customers from another category.

    For example, Swatch was able through marketing to define their watches as fashion accessories, as well as timepieces, greatly expanding their segment. Uber added UberLUX, with stylish high-end cars, to declare access to the limousine category.

  5. Implement a plan of regular strategic acquisitions. Unlike a total reliance on internal innovation and organic growth, growth through acquisition or merger is generally faster and can be self-sustaining as a process. Further, acquisition offers other advantages such as easier financing, instant economies of scale, and new market penetration.

    For example, even the giant Amazon acquired Whole Foods as a growth entryway into the competitive grocery and food industry. Apple acquired Shazam to quickly boost Apple Music by letting users identify songs, movies, and commercials from short audio clips.

The reality is that you can never stop changing your business, and still be self-sustaining. The strategies outlined here may seem intuitively obvious, but they require real effort and discipline to implement, perhaps why so few companies consistently outperform the market. Change is the only constant in business, so now is the time for making your plan for regular change a priority.

Marty Zwilling

*** First published on Inc.com on 12/18/2018 ***

The Missing Link in Online Grocery

 

Nobody’s got time for long grocery store lines.

 

Thankfully for busy consumers, several grocery innovations have sprung to life in recent years that make the shopping experience a little more painless.  But even these have their limitations.

 

For all the convenience that grocery pickup services by Walmart, Kroger, Albertson’s and others provide in comparison to the status quo, they’re still operated manually – often forcing consumers to pick up their groceries in tight time slots and only end up waiting.  This, in turn, provides little lasting benefit to the grocers as well.

 

The Myrmex unmanned grocery pickup system, on the other hand, makes grocery pickup as convenient as getting cash from an ATM.  Through a network of mobile robotic units, mini-loads, and roll cages, it wheels groceries right to the customer at a predetermined pickup point.

 

No more waiting around and dealing with the human element.  With Myrmex, grocery orders are delivered seconds after customers arrive at the pickup point, 24 hours a day.  The units are even equipped with temperature-controlled rooms for chilled and frozen goods.

 

Grocers themselves also stand to benefit from the Myrmex solution.  “Our system’s lowered operational expenses allow grocers to offer it as a free-of-charge service – thus leading to noticeable increases in their online sales,” stated Myrmex Founder Ioannis Kanellos.

 

The company has already obtained two US patents on its breakthrough solution, while a third one is currently under negotiation with US Patent and Trademark Office.

 

Myrmex is currently in contact with Ocado, the world’s number one exclusive online grocer, for early trial runs in their delivery chain. Looking ahead, Myrmex is aiming to leverage this partnership even further through the placement of its systems into Ocado’s logistics solutions.  Doing so will mark a big step towards the company’s goal of shipping out systems to global grocers within 2019.

 

If you’d like more information on Myrmex and their upcoming mass market release, please contact Founder Ioannis Kanellos at ikanellos@myrmex-inc.com.

The post The Missing Link in Online Grocery appeared first on KillerStartups.

How to Manage and Avoid Ecommerce Chargebacks

Chargebacks have become a growing problem for ecommerce companies. In fact, credit card chargebacks are rising at a rate of 20% each year.

Statistics show 40% of consumers who file chargebacks will do so again within 60 days. And 50% of those people will file another one within 90 days.

Banks and credit card companies make it easy for their customers to dispute charges on their accounts. Ecommerce companies are paying the price for this behavior.

Those of you who have an ecommerce shop know what I’m talking about. I’m willing to bet you’ve had to deal with these situations in the past.

They are a real pain, to say the least. On your end, you thought you did everything right.

A customer placed an order online. You fulfilled the order and got paid.

Only later, you see that the transaction was nullified. You probably weren’t even notified of this chargeback until after the fact.

What happens now? Why are you being punished for fulfilling an order? How far do you need to go to optimize the customer experience?

Chargebacks have become a hot topic lately in my consulting work. And nobody seems to know how to handle them.

That was my inspiration for writing this guide.

First, I’ll explain what you need to do once a chargeback has been filed. Then, I’ll show how you can prevent this from happening again in the future. At the very least, you’ll be able to minimize your chargeback rates moving forward.

Here’s what you need to know.

Don’t waste time disputing chargebacks

Everyone I’ve talked to has the same first instinct when it comes to chargebacks.

Dispute it.

They feel their ecommerce business was not in the wrong, so if they file a dispute, the situation will be rectified.

Unfortunately, that’s rarely the case.

Sure, in theory, it sounds like a good plan. But banks and credit card companies design the chargeback process to protect the consumer, even if the retailer isn’t at fault.

I know you don’t want to hear this, but disputing chargebacks will be a waste of your time. You don’t want to deal with this headache.

dispute

As you can see, the overwhelming majority of merchants are disputing chargebacks they feel are illegitimate.

What is considered illegitimate?

Well, research shows that 80% of consumers have filed a chargeback simply because they didn’t have time to communicate with a merchant to receive a refund.

This is an example of friendly fraud. The customer commits fraud without realizing what they’re doing is wrong. Or maybe they knew this was an illegitimate reason but didn’t care.

Regardless of the reason, just 18% of merchants say they win the majority of their disputes against friendly-fraud chargebacks.

Banks and credit card companies are still siding with the consumers.

What is the takeaway here? Don’t waste your time.

Sadly, in the long run, this will be a losing battle for you. You’re much better off putting more effort into avoiding chargebacks in the first place.

In certain instances, it’s worth disputing a chargeback, but I’ll discuss that later.

Ship orders on time

It’s possible your customers are filing chargebacks if their orders weren’t received when promised. There are a couple of different reasons for this.

First of all, if the package hasn’t arrived, they might think they got ripped off by the merchant. This is especially true if you’re a new, relatively unknown business.

That’s why you need to understand the top elements that add credibility to your website to make your company appear more trustworthy.

It’s also possible the customer thinks the package was stolen from their door or potentially misdelivered. Either way, if there’s no delivery, the customer won’t want to pay for the order.

But what if it’s none of these reasons?

Maybe the order is still on the way and hasn’t been delivered yet.

In this case, the customer could start the chargeback process and then receive their package a few days later. By then, the damage is already done.

Do not promise a shipping deadline you can’t meet.

With Amazon offering two-day free shipping on many orders, it makes anything longer than that seem unacceptable. That’s why customers with Amazon Prime memberships have higher expectations for free shipping timelines.

free shipping

Furthermore, in 2017, 35% of consumers said they expect businesses to have much faster delivery times.

And in 2018, that number has increased. Now, 43% of people say they expect faster deliveries. I’m expecting that number to continue rising each year.

If you can ship orders fast and make sure they get delivered on time, you will reduce the chances of getting chargebacks filed for this reason.

But sometimes delays happen for reasons that are out of your control.

Winter storms, other acts of nature, or truck breakdowns could cause delays in the shipping process.

In this case, you need to let your customers know their orders will be late ASAP.

Let them track the shipping. This should be a standard part of your ecommerce process.

Once an order has shipped, you should immediately send the customer an email with the tracking number so they have access to this information.

Monitor transactions for fraudulent activity

Don’t assume every purchase on your ecommerce platform is legitimate.

You need to check each transaction and look for red flags of fraud.

I recommend setting up a fraud metric system to help you with this process. This system would set parameters to flag orders that appear to be suspicious.

For example, if you have an abnormally large purchase shipped to an address different from the billing address, you may need to require further verification to complete the order.

In addition to credit card numbers, your ecommerce shop should also require billing addresses. This is called an AVS, short for address verification system.

You’re probably familiar with this since I’m sure you’ve had to do it in your personal life to complete some transactions.

With an AVS, a criminal with an access to a stolen credit card can’t make a purchase without knowing a zip code associated with the card. If you don’t have this added security measure in place, you’ll be out of luck when a cardholder files a chargeback for a purchase made by a credit card thief.

According to Experian, businesses are experiencing an increase in fraud losses in 2018:

fraud

Only 40% of business owners say they are very confident in their abilities to detect fraudulent activity.

Furthermore, 45% of business executives say they are significantly more concerned about the risk of fraud becoming a growing problem.

This is no surprise. That’s because the cost of fraud is adding up quickly.

On average, fraud is costing retailers 2.1% of their annual revenues.

I know this may not seem very high at first glance, but this adds up faster than you might think.

If you’re doing $2 million in sales, that means you’re losing $42,000 each year to fraud.

That’s assuming you’re within the average. If you’re not taking steps to prevent fraud and chargebacks, these numbers can be even higher.

And 2.1% doesn’t sound small when you put it in terms of dollars.

As you can see from the graph above, only 27% of businesses say they’ve experienced fewer fraud losses over the last 12 months. You need to take steps to put your ecommerce business in this category.

Provide exceptional customer service

As I said earlier, sometimes customers file chargebacks for the wrong reasons, such as wanting a refund.

While this is not an appropriate reason to take that action, the customer can still win. Plus, you probably won’t win a dispute.

To avoid this scenario, you need to make sure you have easily accessible customer service options.

Take a step back, and analyze in what ways your customers can reach you if they have problems.

If a general call center is the only option, chances are your customers are frustrated and dissatisfied.

call center

As you can see, 43% of consumers think it’s difficult to reach customer support agents.

People are busy. They have better things to do than waste time being on hold, waiting for someone to address their concerns.

It’s likely very easy for them to dispute charges by opening their credit card mobile apps. This can probably be done in a couple of clicks.

That’s why you need to improve your customer service by implementing live chat.

Now if someone has a problem with their order or product, or has a general question, they can reach a customer service representative as fast as possible.

This gives you the ability to offer a solution much quicker. You want to give your customers complete peace of mind.

You’re there to help them. Be available for assistance on as many channels as possible.

Monitor your social media comments. Shockingly, 79% of customer complaints online are ignored by businesses.

It’s unacceptable if your ecommerce business is part of the majority in this case. That’s terrible customer service.

When someone complains, look at it as a chance to make things right. If you ignore them, it could be the reason why they file a chargeback.

It’s also important to make sure that everything you’re selling meets a quality standard and is not falsely advertised. High-quality products that match the online description won’t have as many chargebacks.

Send post checkout notifications and follow-up emails

Once someone completes a purchase online, you want to let them know how the order will be billed.

Explain how the charge will read on their credit card statement if the name of your ecommerce shop does not match your billing statement name.

If your customers don’t recognize a description on their credit card statement, they could file chargebacks without realizing they purchased from your company.

It’s easy to avoid confusion by being transparent. Take a look at this confirmation email from Tropicfeel:

tropic

The company highlighted how the charge will read on credit card statements. Because it’s a startup still building its reputation, it’s important it makes its name clear for the customer.

Take your email strategy one step further. Send a follow-up message once the order is delivered.

This email will be a great opportunity for you to ask for customer feedback.

If something is wrong, invite the customer to share their problems with you. Remind them of your fast and easy return policy.

Now you can stay ahead of any issues and rectify the situation before the customer has a chance to file a chargeback.

Choose a processor with great merchant support

How are you currently processing payments for your ecommerce shop?

If you’re not happy with your current situation, you should consider switching to a payment processor that offers friendly merchant services.

The cheapest option isn’t always the best. You won’t get good support that way.

Earlier I said you shouldn’t dispute chargebacks, but depending on the circumstances, it may be necessary at certain times.

If you have a couple of chargebacks for $100 or $200, it’s best to just let them go. But if you have illegitimate chargebacks totaling tens of thousands of dollars from just a few transactions, you’ll likely want to follow up with a dispute.

Under these circumstances, you’ll want to make sure this process is as smooth as possible for you. That’s why I recommend using a processor such as PayPal or Stripe.

stripe

As you can see, it’s easy to manage your merchant support options through the Stripe dashboard.

All you need to do is upload evidence to the platform, and it’ll submit everything to the bank.

For this added service, you’ll be charged a dispute fee. But I think it’s worth it.

Good payment processors will make your life much easier in difficult circumstances.

Again, you shouldn’t expect to have a high success rate with your disputes. But if you’d like to deal with this process, it’s best to have a processor do the heavy lifting for you instead of dealing with the banks directly.

This will save you time and minimize your stress.

Conclusion

Chargebacks are starting to become a wide-spread problem for ecommerce businesses.

Your company needs to know how to deal with them and prevent them from happening in the future. Otherwise, it’ll cost you a lot of money in the long run.

For the most part, it’s not in your best interest to dispute chargebacks. Most merchants aren’t winning these disputes, so choose your battles wisely.

In the event that you want to go through this process, it helps to have a good relationship with your payment processor.

To avoid chargebacks, you need to provide excellent customer service.

Ship your orders on time. Make sure customers have easy access to representatives through as many channels as possible, including live chat.

Monitor transactions for fraudulent activity. Implement an address verification system to curb criminal activity.

Send post checkout emails to customers, explaining how their purchases will be billed. Then, send another message asking for feedback once the order has been delivered.

If you follow the advice in this guide, your ecommerce business will have an easier time managing and avoiding chargebacks in the future.

What steps is your ecommerce company taking to avoid chargebacks?